Hi. I'm Eva.

/iːva, eɪva, ɛva/ - your choice

I am a Singapore based, China born, female designer. A designer who wishes to create positive changes in this world.

WorkEducation PassionSkillsContact


2021 Sep - present

Johnson & Johnson

Lead Digital Experience Designer

Leading the Digital Experience Design capability (team of 5); leading the business development, scoping, resource, and project planning; overseeing 7 projects across various business functions;
Initiated & planned career development discussions & team culture building;
Develop subject matter expertise in the Janssen Pharmaceutical business pillar;
Establish credibility and continual partnership with business stakeholders;
Lead the design & build phase of various projects with complex systems, business insight & multi-disciplinary teams, e.g.: -
The regional Burden of Disease platform - discover and dissect business user insights across 8 functions; translate insights into useful and valuable data visualization & platform experiences; lead designers from internal team and external vendor teams; work closely with a multi-functional team of business stakeholders, technology & data science team, etc.
Led and involved in strategic development & storytelling for several initiatives, e.g.: -
Working with partners in Japan on a PoC validation & continual proposal for a Patient Experience initiative; Led the storyboarding & concept for a Mixed Reality storytelling initiative in the MedTech business pillar.

2021 May - present


Head of Design/Consultant

Consulted & co-shaped the UX & strategic development of the MoneyFitt™ app and its other service offerings; led the design of the MoneyFitt™ app, brand guidelines, and other service collateral materials, etc.
*No conflict of interest. All the work was done outside of employment hours. The majority of the work was voluntary.

2019 Dec - 2021 Sep


Experience Designer

Main designer in the agile team for My Singtel app. Designed and launched multiple customer engagement projects. Drive design decisions based on research and data, collaborate with other designers, and advocate for active collaborations. Contribute to the design system library.

2016 Sep - 2019 Dec


UX designer

Designed, enhanced, and initiated various features and products for both internal users and clients; evaluated customer engagement journeys and designed for various client segments. Daily work-scope includes holistic understanding of requirements, ideation, user-flow mapping, wireframing, rapid prototyping, creating low- to high- fidelity designs, design feedback & iterations, etc.

Most proud of: Conversational banking & servicing | CRM dashboard revamp | Juggle: financial wellness

2015 Dec - 2016 Mar


UX Intern

Responsible for the UX design of the company’s retail product development on the mobile platform.


2019 Jun - Jul

Harvard Graduate School of Design

Design Discovery

Attended Harvard Design Discovery program in Architecture

2012 Aug - 2016 Jun

National University of Singapore

B. Eng Honours Degree Distinction (CAP 4.40)

Majored in Mechanical Engineering
SM2 PRC Scholarship
Dean’s list 2013
Design Centric Program 2013 - 2016

Published and presented Design and Development of Dew: An Emotional Social-Interactive Robot on the 8th International Conference, ICSR 2016, Kansas City

2015 Apr - Aug

Technische Universität München

Student Exchange

Student exchange program in Maschinenbau (Mechanical Engineering)


#World wanderer

20 countries, 9 solo

11 in Europe, 6 in Asia, UK, US, Australia

#Fitness enthusiast

CrossFit, Spartans, Trails

CrossFit level 1 certified trainer - 2020

2X Spartan Trifecta - 2018
Completed Race to the King ultra-trail Marathon 53 miles - 2017


Designer designing designs

IDEOU Foundations in Design Thinking
Interaction Design Foundation (various)




Design thinking
Data driven design
User testings


Information Architecture
Journey Mapping
Low to High Fidelity
Rapid Prototyping


Graphic design
Simple video production
Simple 3D design

Main tools

Sketch, inVision, ProtoPie, HTML / CSS
Adobe Suites (Ps, Ai, Id, Ae, Pr, Xd), C4D, SolidWorks
Eyes, heart, hands, and good old pen & paper



Fluent - Mother tongue

Mandrin only, no dialect


Fluent - just not mother tongue

A little bit of Singlish too


Beginner to intermediate


Design is a form of communication


Music, too, is a form of communication



Problem solving, hands on
A visionary, imaginative, big picture
Self-initiated & driven, empathetic, observant
Fast & eager learner, work well both in teams & independently