/iːva, eɪva, ɛva/ - your choice
I am a Singapore based, China born, female designer. A designer who wishes to create positive changes in this world.
Leading the design of various projects within Spend Management domains, including Cards, Account Payables (Bills, Vendor, Purchase Order), Mobile app and Requests, ranging from new feature beta to general releases, as well as feature enhancements to all existing users
Pioneered various new design patterns, defining complex object relationship and product logic.
Key product examples include
Leading the Digital Experience Design capability (team of 5); leading the business development, scoping, resource, and project planning; overseeing 7 projects across various business functions;
Initiated & planned career development discussions & team culture building;
Develop subject matter expertise in the Janssen Pharmaceutical business pillar;
Establish credibility and continual partnership with business stakeholders;
Lead the design & build phase of various projects with complex systems, business insight & multi-disciplinary teams, e.g.: -
The regional Burden of Disease platform - discover and dissect business user insights across 8 functions; translate insights into useful and valuable data visualization & platform experiences; lead designers from internal team and external vendor teams; work closely with a multi-functional team of business stakeholders, technology & data science team, etc.
Led and involved in strategic development & storytelling for several initiatives, e.g.: -
Working with partners in Japan on a PoC validation & continual proposal for a Patient Experience initiative; Led the storyboarding & concept for a Mixed Reality storytelling initiative in the MedTech business pillar.
Consulted & co-shaped the UX & strategic development of the MoneyFitt™ app and its other service offerings; led the design of the MoneyFitt™ app, brand guidelines, and other service collateral materials, etc.
*No conflict of interest. All the work was done outside of employment hours. The majority of the work was voluntary.
Main designer in the agile team for My Singtel app. Designed and launched multiple customer engagement projects. Drive design decisions based on research and data, collaborate with other designers, and advocate for active collaborations. Contribute to the design system library.
Designed, enhanced, and initiated various features and products for both internal users and clients; evaluated customer engagement journeys and designed for various client segments. Daily work-scope includes holistic understanding of requirements, ideation, user-flow mapping, wireframing, rapid prototyping, creating low- to high- fidelity designs, design feedback & iterations, etc.
Most proud of: Conversational banking & servicing | CRM dashboard revamp | Juggle: financial wellnessResponsible for the UX design of the company’s retail product development on the mobile platform.
Coming soon; starting in Jan 2026
Completed various courses, including
Attended Harvard Design Discovery program in Architecture
Majored in Mechanical Engineering
SM2 PRC Scholarship
Dean’s list 2013
Design Centric Program 2013 - 2016
Student exchange program in Maschinenbau (Mechanical Engineering)
Crossfit coach
Aerial dance instructor
Hyrox Worldchampionship
Various Spartan races with podium
Completed Race to the King ultra-trail Marathon 53 miles - 2017
Various courses, including CORe ·2023, Business Strategy · 2024, Strategy execution · 2025
Problem solving
Visionary
Multi-perspective & multi-disciplinary
Big picture
Self-initiated
Fast and eager learner
Observant
Detail oriented
Aspiring leader
Design influences and impacts
Evangelise design
...
Strategic design
Design thinking
Data driven design
User testings
Service design
Information Architecture
Journey Mapping
Low to High Fidelity
Rapid Prototyping
Scoping
Project planning
Prioritisation
Persuation
Alignments
Graphic design
Simple video production
Simple 3D design
...
Figma, Cursor, HTML / CSS
(last gen) Sketch, ProtoPie
Adobe Suites (Ps, Ai, Id, Ae, Pr, Xd), C4D, SolidWorks
Eyes, heart, hands, and good old pen & paper
...
Mandrin only, no dialect
A little bit of Singlish too
Design is a form of communication
Music, too, is a form of communication
Problem solving, hands on
A visionary, imaginative, big picture
Self-initiated & driven, empathetic, observant
Fast & eager learner, work well both in teams & independently
